This fun project will capture the words and phrases that are important on this site, will try to increase usage of some of my faves, and will serve as my humble effort to improve the English language.

You can read about how this got started here.


Asset – something that will produce future value for you.

Liability – something that will produce a future cost for you.

Human Capital – your skills, powers, education, experience, etc. One of the most important and valuable assets you own.

Pile – my favorite term for your growing mountain of assets. Some may refer to it as a “stash”, but that sounds a little secretive and small. Plus, I think drug users still have a firm grip on that term, and they’re not ones to easily give up a habit. “Nest egg” is certainly popular, but according to this site, a nest egg is a real or fake egg you put in a nest, and it somehow makes a hen lay more eggs. Are my savings supposed to be the fake egg, the real eggs, the chicken, or the nest? Worst analogy in the history of analogies. Just stick with pile.

Big Mac Millionaire (also “Mac Millionaire”) – a person with enough net worth to purchase one million Big Macs in their local economy. Used as a global measure to identify the rich. (less common) Someone who actually owns one million Big Macs. Introduced here.


AK-47 my term for a product or thing that personifies simplicity and functionality. Think the Toyota Corolla or the original iPod. I’d like to make “AK-47” to beautiful simplicity what Mercedes is (and Cadillac was) to luxury.

“A high-end Lynx may be the Mercedes-Benz of grills, but my Weber Genesis is the AK-47.” (Always go with grill analogies – everyone’ll get them).

“I don’t want some ‘smart’ TV, just give me an AK-47.”

GAS Factor – possibly the most important factor to having a successful career and life.

Getaway Parking (or getaway-style) (also known colloquially as “gangster parking” and regionally (i.e., my house) as “yakuza parking”): backing into a parking space to allow a faster exit with better visibility. Particularly useful if you are being chased and need a fast getaway.

An eminently superior term to back-in parking, reverse parking, fancy parking (seriously?), and nose-out parking. First formally defined on this site here.

Pepsi Challenge – this is still the best term for a comparison test, immortalized in some awesome 70’s and 80\’s commercials like this, this, and this.Young folks today may be less familiar, so it needs a place on my glossary, but I also include it because it faces a grave danger. Apparently Pepsi is trying to redefine this term: per the Pepsi Challenge website (yup, there is one): the Pepsi Challenge now represents

“Challenges throughout the year that will encourage the world to see things a bit differently than they might have before. To dream a little bigger, have more fun, and, most importantly: to Live for Now.”

Huh? Can anyone tell me what that means? Or this:

“How It Works: Pepsi and Pepsi Ambassadors worldwide will issue a series of unforgettable challenges and rewards throughout the year. Get ready for a year full of unique, once in a lifetime experiences in music, sports, design and tech. Are you ready to accept the #PepsiChallenge?”

Ummmm, no. I’m not.

[Editor\’s update: the above link no longer leads to the gobbledygook new age Pepsi Challenge definition. I think I single-handedly defeated this initiative. Yay!]

7-11 Test – if you’re engaged in any financial-related activity, you should be earning at least minimum wage with your efforts. If you\’re not, you\’ve just failed the 7-11 Test.

Sunshine Test – analyzing private decisions and actions as if they were going to be known publicly and out in the sunshine for everyone to see. If you have any misgivings about your private behavior becoming publicly known, you’re failing the Sunshine Test.

Turn on the Rocky Music – you’re facing an enormous challenge and teeter on the brink of destruction. Normal rules no longer apply, and you’ve got to deliver the performance of a lifetime. Perhaps you’ve slacked on your training before your rematch with Apollo Creed and have just now won the support of your wife to get back in the ring. Perhaps life’s dealt you a bad hand and your back’s to the wall. Or perhaps you’re just really, really lazy. In any event, watch this and be inspired.

Unicorn – something that has not, does not, and will not exist. You’ll see this word bandied about quite a bit nowadays, and people are foolishly using it to describe very rare occurrences. But lean in, because I’ve got a secret to share: unicorns aren’t real.

We need to fix this, because incorrect usage is everywhere. No less than the superheroes of private equity have defined a “unicorn” as a startup with a billion dollar valuation. That is, of course, stupid, because such firms do exist. (Here’s your unicorn: a private equity firm that returns all of the fees it’s earned when it fails to beat the market.) For rare but still existing things, how ‘bout we pick a rare but still existing animal? My choice is the Northern Hairy-Nosed Wombat. Spread the word – if this catches on, this cute guy (assuming he continues to dodge extinction) may get his own glossary spot.

The Woody Rule\”If you take it with you, you don’t have to use it. But if you don’t bring it, you can’t.\” Wisdom from my father that finds hard-to-explain resistance from most people (especially children). First introduced here.


Now we’re weaving all over the road, but I’d be remiss if I didn’t include:

Recyclotron – this is one is a gem, and is here to remedy our language’s inability to come up with anything better than “recycling bin”. I’ve borrowed it from the Master of Orion II video game (always a good source), and it’s an elegant improvement on a cumbersome open compound word (which is, interestingly, also a cumbersome open compound word). Join the movement. #gorecyclotron #replacerecyclingbinwithrecyclotron #thankyoumasteroforionforgivingusrecyclotron


When you’re about to have kids, you’re heading into some dangerous ground. You’re about to talk about body parts and functions in an innocent, open, full-volume way that can be a bit shocking to the senses.

I think most parents haven’t thought through their vocabulary strategy for their kids, which is why so many of them end up using goofy choices – or just stammering like fools – when broaching the more delicate subjects.

While I’m happy to share, I’m not fully sure what these terms have to do with personal finance. Perhaps never having to say “tinkle” or no longer struggling to find the right word for your son’s junk is a valuable asset? Yeah, let’s go with that. We may be stretching the limits of even the broadest definition of personal finance (and losing any gravitas I might have had…), but here we go:

Dinger – this is the best – by far – word to use for the male appendage. Penis? Are you serious? Just say the word and tell me it doesn’t sound ridiculous. And some of the junior versions, like pee-pee, wee-wee, winkie, and wiener (thanks google!) are simply insulting. Dingaling has some charm, but it’s really not appropriate for serious conversations with a doctor. Privates? Genitals? Let’s go ahead and actually distinguish between male and female stuff, shall we? And “privates” may confuse your child on the meaning of “private”, since running around naked seems to be widely accepted among the toddler boy demographic.

Some purists argue the best approach is to use the proper, adult, medical term and not confuse things with childish interim ones. I couldn’t agree more. Dinger is the proper term. Take note. For any of you parents of young boys, try this out. It doesn’t sound weird, it’s pretty innocent (even if shouted in public…), and it won’t sound ridiculous later in life. I’ve used this term all of my life and medical professionals seem quite happy with it (deep down, I think they feel “penis” sounds ridiculous too). Sorry to all of the baseball fans out there, but I’m commandeering this word. You’ve got other, better options to name a home run.

Peeper – just try and tell me you have a better word or phrase for “number one” (including “number one”). Nice try. Now get on board. Can be shortened to “peep” as desired.

Yooker – far better and more versatile than “throw up”. It can be an adjective, noun, or verb. “Do you need to yooker? Let me get you a yooker bucket. Good job! You didn’t spill any yooker!” A throw-up bucket? I don’t even know what that means. Vomit sounds like a German curse word and is simply unbecoming. Elegant, descriptive, appropriate for all ages – that’s yooker for you. It may confuse some Midwesterners who play Euchre, but let’s hope we can resolve any confusion through context (or, alternatively, hope Euchre dies out). Aficionados will note I prefer the double o spelling over the perhaps more common “yuker”. Sometimes you just need to go with the style that feels right. Plus, a schoolteacher I know who’s an English expert insists yooker is the right spelling. Yep, I just wrote that.

Making “yooker” popular may be a bit of a mountain to climb, so I’ll need everyone to do their part. Next time you’re feeling nauseous, remember this site.